The Cultural Tourism Accelerator Program was a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which enabled arts organisations to promote and develop cultural events for tourists across regional Australia.
The program aimed to increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognised that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy.
The Cultural Tourism Accelerator Program aimed to:
- Support place-based programs to increase visitation
- Build consumer confidence and activate engagement
- Drive engagement across communities and between regions
- Support sector-led responses.
>Flash Marketing Campaign “ up to $2,500 was awarded as competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.
>Targeted Marketing Campaign “ up to $10,000 was awarded for strategic and targeted marketing campaigns to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.
>Experience Initiative “ up to $10,000 was awarded to initiatives that added an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.
>Partnership Initiative “ up to $15,000 was awarded to initiatives that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.