Customer Journey Mapping for Regional Events is a practical, one-hour masterclass designed to help event organisers truly understand their attendees – and design events people genuinely want to attend.

You’ll learn how to identify your ideal event audience, uncover what matters most to them at each stage of their event journey, and use this insight to design a more engaging, seamless and memorable experience.

This session will introduce simple journey mapping tools you can use immediately to reduce guesswork, avoid common pain points, and keep your event feeling fresh, relevant and customer-led – without adding unnecessary complexity.

Perfect for anyone involved in planning, promoting or delivering regional events who wants to create experiences that resonate.